Copywriting
Endeavor on to read some highlights of my writing work ranging from in-house, lead-generating blogs, case studies, and e-books for a health tech company, to friendly copy for hospitality brands and technical writing for clients focused on high-end construction and restoration equipment.
Blog posts
Blog posts

Press Ganey



Wisconsin Union

Forward Pharmacy
Website copy
Webite copy

Hyatt Hotels & Resorts
Wrote and edited website copy for 40+ Hyatt locations across the globe

DryLINK
Produced brand spanking new copy for Phoenix Restoration Equipment sub-branch in collaboration with the Dirigible team

Otehlia Travels
Created new, snappy copy for Madison culinary tour icon’s new business venture in collaboration with the Dirigible team
Emails
Emails
Press Ganey
- Blogs
- What’s next for PX? Cedars-Sinai weighs in.
- Subject line: 5 questions Cedars-Sinai asks to improve PX
- Open rate: 36.2%, CTR: 22.1%
- Hope as a patient-centered outcome
- Subject line: 3 ways to build optimism into the patient experience
- Open rate: 35.88%, CTR: 22%
- What’s next for PX? Cedars-Sinai weighs in.
- Case studies
- Boosting online presence and reputation at AdventHealth
- Subject line: How AdventHealth increased online review volume 307%
- Open rate: 20.96%, CTR: 13.3%
- Inside the technology driving employee engagement at ECU Health
- Subject line: How ECU Health nurtures a culture of respect and employee engagement
- Open rate: 30.21%, CTR: 12.3%
- Emory Health’s data-driven strategy to boost nurse engagement
- Subject line: Emory Health’s best practices for engaging your nurses
- Open rate: 18.18%, CTR: 37.5%
- Boosting online presence and reputation at AdventHealth
- E-book/reports
- 5 ways CXOs drive PX transformation
- Subject line: Execs at Vanderbilt, Northwell, and more discuss PX transformation and innovation
- Open rate: 36.13%, CTR: 21.2%
- Charting the way forward: Healthcare trends for 2023
- Subject line: Industry insights 2023: New trends driving the future of healthcare
- Open rate: 30.56%, CTR: 29.8%
- What 2022 taught us about employee retention
- Subject line: [Study] Key workforce retention trends of 2022
- Open rate: 30.27%, CTR: 30.4%
- 5 ways CXOs drive PX transformation
- Videos
- The future of PX at Mount Sinai Health System
- Subject line: Mount Sinai’s data-driven approach to patient experience
- Open rate: 35.26%, CTR: 22.1%
- 7 leaders on Human Experience healthcare
- Subject line: How top healthcare leaders are innovating care and Human Experience
- Open rate: 34.26%, CTR: 16.8%
- Caring for caregivers at Joe DiMaggio Children’s Hospital
- Subject line: How to connect with your staff and drive employee engagement
- Open rate: 68.79%, CTR: 9.1%
- The future of PX at Mount Sinai Health System
- Product promo
- New year, new platform. Welcome to the future of Human Experience healthcare
- Subject line: Powerful consumer experience solutions at your fingertips
- Open rate: 42.42%, CTR: 9.5%
- Power to your people
- Subject line: Meet the all-in-one, do-anything EX platform
- Open rate: 66.91%, CTR: 5.1%
- Next-generation tech meets unparalleled CX expertise
- Subject line: Powerful CX solutions at your fingertips
- Open rate: 36.84%, CTR: 25.7%
- New year, new platform. Welcome to the future of Human Experience healthcare
- Blog subscriber newsletter
- Subject line: [February newsletter] Insights, research, and trends impacting healthcare right now
- Open rate: 22.76%, CTR: 31.6%
The Edgewater Hotel
- Statehouse Easter brunch promo
- Subject line: ⏰ Easter Is Less Than Two Weeks Away!
- Preview line: Our Take Home Brunch Makes Planning Easy
- New Statehouse spring menu
- Subject line: 🌷 Our New Spring Menu is HERE!
- Preview line: Fresh Picks
- Edgewater Spa holiday promo
- Subject line: You Deserve Something Special… at a Special Rate ✨
- Preview line: A Holiday Treat for You
- Edgewater New Year’s Eve event
- Subject line: Ring in the New Year With Us 🍾
- Preview line: The Most Iconic Night at the Most Iconic Spot
TDS Custom Construction
- Sustainable building & remodeling
- Subject line: Save Money & Enjoy Better Living
- Preview line: With Sustainable Building & Remodeling with TDS
Forward Pharmacy
- Father’s Day promo
- Subject line: Think Forward to Father’s Day
- Preview line: Gifts and More for Dad
- Cholsterol education
- Subject line: Prioritize Your Health: Learn About Cholesterol + Get Tested
- Preview line: We Make It Easy to Stay Healthy
Case studies
Case studies
Press Ganey
- How ECU Health crowdsources employees to connect with staff and boost engagement
- Vanderbilt’s dynamic, data-driven approach to personalizing care
E-books
E-books
Press Ganey
- Consumer experience trends in healthcare 2023
- Trends reshaping the future of healthcare
- 2023: The state of workforce engagement
- 2023 Press Ganey PSO annual report executive summary
- Healing without harm: Safety culture trends in healthcare
Press releases
Press releases
Forward Pharmacy
- Forward Provides 600+ COVID Vaccinations Each Week
- Forward Administered 10,000 COVID-19 Vaccine Doses
Wisconsin Union
- Wisconsin Union Theater Season Continues With Virtual Events
- Virtual Event Featuring Indigenous Victims’ Rights Advocates
Social media
Social media
The Edgewater Hotel

Dirigible Studio

TDS Custom Construction

Phoenix Restoration Equipment
