Copywriting

Endeavor on to read some highlights of my writing work ranging from in-house, lead-generating blogs, case studies, and e-books for a health tech company, to friendly copy for clients in the hospitality industry and technical writing for clients focused on high-end construction and restoration equipment.

Blog posts
Emails
Website copy
Case studies
E-books
Press releases
Social media

Emails

Press Ganey

Blogs
- What’s next for PX? Cedars-Sinai weighs in.
  - Subject line: 5 questions Cedars-Sinai asks to improve PX
  - Open rate: 36.2%, CTR: 22.1%
- Hope as a patient-centered outcome
  - Subject line: 3 ways to build optimism into the patient experience
  - Open rate: 35.88%, CTR: 22%
Case studies
- Boosting online presence and reputation at AdventHealth
  - Subject line: How AdventHealth increased online review volume 307%
  - Open rate: 20.96%, CTR: 13.3%
- Inside the technology driving employee engagement at ECU Health
  - Subject line: How ECU Health nurtures a culture of respect and employee engagement
  - Open rate: 30.21%, CTR: 12.3%
- Emory Health’s data-driven strategy to boost nurse engagement
  - Subject line: Emory Health’s best practices for engaging your nurses
  - Open rate: 18.18%, CTR: 37.5%
E-book/reports
- 5 ways CXOs drive PX transformation
  - Subject line: Execs at Vanderbilt, Northwell, and more discuss PX transformation and innovation
  - Open rate: 36.13%, CTR: 21.2%
- Charting the way forward: Healthcare trends for 2023
  - Subject line: Industry insights 2023: New trends driving the future of healthcare
  - Open rate: 30.56%, CTR: 29.8%
- What 2022 taught us about employee retention
  - Subject line: [Study] Key workforce retention trends of 2022
  - Open rate: 30.27%, CTR: 30.4%
Videos
- The future of PX at Mount Sinai Health System
  - Subject line: Mount Sinai’s data-driven approach to patient experience
  - Open rate: 35.26%, CTR: 22.1%
- 7 leaders on Human Experience healthcare
  - Subject line: How top healthcare leaders are innovating care and Human Experience
  - Open rate: 34.26%, CTR: 16.8%
- Caring for caregivers at Joe DiMaggio Children’s Hospital
  - Subject line: How to connect with your staff and drive employee engagement
  - Open rate: 68.79%, CTR: 9.1%
Product promo
- New year, new platform. Welcome to the future of Human Experience healthcare
  - Subject line: Powerful consumer experience solutions at your fingertips
  - Open rate: 42.42%, CTR: 9.5%
- Power to your people
  - Subject line: Meet the all-in-one, do-anything EX platform
  - Open rate: 66.91%, CTR: 5.1%
- Next-generation tech meets unparalleled CX expertise
  - Subject line: Powerful CX solutions at your fingertips
  - Open rate: 36.84%, CTR: 25.7%
Blog subscriber newsletter
- Subject line: [February newsletter] Insights, research, and trends impacting healthcare right now
- Open rate: 22.76%, CTR: 31.6%